Cosmetic Boxes Not Making Sales?
When you think you have done everything you can from creating and manufacturing the best quality packaging choices to highest standard products, and still you are not getting favorable results, then it’s high time you consider everything that might be leading you to failure. You have a good product. You have a good box. But wait! Did you say just a box? As in a simple and plain packaging that has nothing appealing about it? There is no element of customization in your choices? And even if it were there, maybe you just didn’t do it correctly. Because in today’s world, the packaging is more of a marketing tool. If these and packaging choices are not making any favorable results, then it probably means that means these might be missing out on a thing or two. This is probably the reason why rethinking everything related to your choices here is a must. That is if you are seriously thinking of making survival in the industry let alone boost those sales. Because the competition out there is quite tough. If you are to stay in the market and set your mark, you need to be in a position that will allow you to compete. That can be possible only with your customized choices being up to scratch.
We have lined up a few factors that probably might be missing in your packaging. And as a result, you are facing this dreaded havoc. Read to know what these could be:
You Didn’t Choose To Be Sustainable
No customers like it when brands are not being responsible for the earth. They don’t want companies showing their insensitive face toward mother-nature. Customers are now careful with their choices and are now leaning to the green factor. They don’t want waste to be produced anymore. In times like these, when the companies are not mindful of using packaging material that cannot be disposed of, recycled, or reused, the customers get annoyed. To the extent that they will not want to buy your products. This is the reason why you need to be sustainable with your choices and try to use minimal packaging as possible for the product. But at the same time, don’t give them too little that they feel ripped. You need to add all elements of customization to the choices in every way. Make sure the boxes are the same size as the product. Don’t go for large boxes with medium-sized items. The tiny ones are completely out of question.
You Failed To Keep Your Packaging Updated
This is the age of appeal, thrill, and excitement. Everything needs to develop a sense of excitement and appeal. You don’t need to design your boxes from the 50s. Not when you’re living in those times any longer. The thing that we’re trying to say is that you need packaging that should be updated. It needs to have everything the customers will like or want to have. Bring into mind all those things that will appeal to the consumers. You can do a little bit of research and lookup for all the latest packaging features and trends that are going on currently. Keep those in mind when you are designing your packaging. You will lose customers by the second if you do not have packaging choices that are not latest and trendy.
You Failed To Excite the Customers with Your Choices
You have a packaging that reflects nothing but dullness and boredom. How do you think such packaging is going to appeal to the customers? They will never go for something that doesn’t have the tendency to appeal to them or fail to excite them. The customers are looking for packaging that is going to enhance their unboxing experience to the next level. If a packaging that fails to grab the customers’ attention is a choice that has failed your product and brand. Therefore, it’s vital that you ensure you have the kind of packaging that is going to grab the attention of your customers immediately.
You Didn’t Ensure the Crucial Balance between the Packaging and Its Product
There are many instances in which both the product and packaging have nothing in common. There is no balance or harmony between the two. It seems as if the manufacturer just threw in the product in a random box and slapped on the company and product details on it and sent it away without a care. Well, if this is the kind of attitude you’re going to have with your packaging choices then you are going to be in big trouble. You need to work on this balance that needs to be there. Everything from the product color, text, patterns, context, images, and textures needs to blend with the product inside. There needs to be a sense of balance as if the box was meant for the product in particular.
Your Content Was neither Readable nor Accurate
You know that you need to give out all the needed information related to your company and product on the packaging. But was it accurate? This is the one thing that you need to make sure. Because when you do not give out the right information on your packaging, customers will never be pleased with this. Customers can get really annoyed when they feel they are being misled. Similarly, you need to have a font that customers can easily read. If the font is not readable, the one thing the would-be consumers will end up with is trying to figure out what’s written on the boxes. In fact, you need to know that customers don’t really have the time to read a label even if it’s written in the most appealing won’t. You think they will take out the time to figure out the content just because they fell in love with your packaging. That’s not true and you need to get this thing out of your head. The font needs to be readable. At the same time, you need to select the right size of the font a well. It doesn’t need to be too small that the customers cannot understand a thing written or too big that it takes up a lot of space and you are not left with enough room to add in all the required and crucial details. You are simply going to make your buyers frustrated. Don’t try to spoil your product.
Your packaging requires a lot of thought and effort if you want it to be a star in the market. Therefore, just be sure you are going down the right path so that you are able to set a strong mark with your and boost those sales.